The voice shopping market was predicted to reach $40 billion by 2022. That says a lot about both the need and the future of Voice AI.
In retail the necessity to grab shoppers attention with digital marketing, fancy shop windows and competitive pricing isn’t anything new. Marketing strategies have always had to change and adapt quickly in retail. However now more than ever, it’s crucial for stores to be able to draw customers in through their doors with exciting and engaging new experiences. As the world is putting the pandemic behind us and getting back to normalcy, retailers have to assess not just what products to stock, but the behavioural patterns and current trends of shoppers otherwise they will risk falling behind.
That’s a clear majority who want to be able to have at least the option of self-checkout! A very interesting read with valuable research is London’s Westfield’s ‘How We Shop What’s Changed 2021’ which states:
The figures are very compelling but you also have to question- are customers actually getting what they want from their return to stores?
I delved a little deeper and looked at further research by elasticpath.com on “here’s what customers are either already using or likely to use, compared to what brands offer or are likely to offer” and surprisingly found that:
Brands are evidently falling short which could be costly in the long run.
These customer preferences could be for many reasons- whether it’s a continuous expectation to be engrossed in technology, enjoyment, wanting convenience and reduced queue times or even caution following the pandemic.
Whatever it may be- these new behavioural trends and expectations of shoppers need to be addressed by brands in order to improve in-store brand loyalty and increasing sales. Keeping up to date with the latest retail trends is key to providing a heightened sense of customer satisfaction and voice assistants will undoubtedly satisfy all of these requirements and more. Taking the benefits of online shopping within spaces of a physical environment will ultimately increasing business growth.
Take a look at the video below to see our demo of Voice AI working smoothly in a retail self checkout.
Make sure to read my next blog giving you more on Voice AI in the retail market.
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